London Fashion Week Reportback

September 22, 2011 | Posted By: | Fashion · Ramp |

Just returned from our 3rd season of shooting London Fashion Week.   By far our busiest season yet, shooting over 24 shows (20 officially) and also, for the first time, being lighting director on 4 shows.

London is a completely different beast to the way we work in South Africa, requiring Simon to be self-sufficient, but a great test-bed for refining our South African workflows for speed and efficiency.  As usual, we utilise a Canon 7D setup (with custom Picture Style based on client required “feel”) with 70-200 F2.8 lenses, and occasionally a 1.4x converter for the larger venues such as TopShop venue back at our favourite location, The old Waterloo Eurostar Terminal.

It was also a time to attend a few functions for the first time and relax, invites we usually turn down!   First up was a ball at South Africa House on Trafalgar Square which launched the Ubuntu Project, an exciting collection of designers showing under the Ubuntu “brand” in their own show.  A great night out meeting lots of interesting people.   Second up was a personal (guest) invitation to attend the Burberry show in Hyde Park.  It was strange to attend as a guest, but was fantastic to absorb the production, set and technical, which really was fantastic.

The above image is from the Ubuntu Show rehearsal.  It was fantastic to have been involved in this initiative, and we’re already looking forward to February next year when the designers return to start building their followers and buyer base.

You can see all the photographs from the shows we shot at: SDR RAMP SERVER