SA Fashion Week Reportback

September 28, 2011 | Posted By: | Fashion · Ramp |

Sorry for the late report back, but let’s just say we’re better at shooting pictures than typing words!

For our 10th season of SA Fashion Week photography, we went all out.  Every show’s photographs went live within 45min of show completion, and every look was edited and tweaked before upload.  We were pretty exhausted having literally just flown in from London Fashion Week that very morning, but with all the media and bloggers wanting images, we had to deliver.

It was also the first time at a Fashion Week that Gary shot ramp head-on.  Best known for his creative wides, the beauty of not being official photographer gave the team an opportunity to experiment and Gary to get more experience.  That said, the outcome was as expected – perfect.  Although we were not official for SAFW, we had almost 70% of show’s designers contact us directly to shoot their shows for them, and based on a quick look at blogs so far, we’ve provided almost 100% of online photographic coverage.

Thats it!  You can see all the pics at: SDR RAMP SERVER