SDR Photo is made up of a dynamic team specialising in various divisions within the business, and are either located in Cape Town or Johannesburg, South Africa. The business is headed by fashion and ramp specialist, Simon Deiner, who believes in delivery no matter what, and ensures that client service levels remain unmatched in South Africa.
Simon brings over a decade of photographic experience to the jobs we work on. From a brand strategy background, Simon has specialised in fashion and fashion ramp photography, and created the mix of services you find SDR delivering today. Considered the continents premiere fashion show photographer, and one of the top in the world, Simon travels throughout Africa working hard to raise the standard of images by directing technical as well as working with producers to improve the shows. Off the ramp, Simon has shot fashion for clients from around the world, from Mercedes-Benz Fashion Week campaigns to clients such as Nike and Polo. Lifestyle clients include most of the leading brands from financial to airline to grooming products.
From our studio team, to events team, to fashion weeks team, and even just corporate portraits, from 2013 the whole new SDR Team is ready to deliver the highest quality photography and workflow solutions to our clients.
Each team member has undergone training in their area of expertise, and whether it’s an event or product shoot, we’ll deliver the best team to shoot the project at hand. Personally directed by Simon, each member understands the SDR delivery and service principles, and knows how to deliver to the workflow and standards dictated by the SDR ethos.
Utilising the latest Canon and Apple equipment, from 2013, SDR has embarked on a gear-renewal programme to ensure that every photographer shooting an event, from Simon right through to the team, has the best equipment available, knows how to use it, and more importantly can utilise the workflows to deliver world class imagery faster than anyone else.